TikTok is taking the world by storm, and there’s no doubt about it. The platform boasts over a billion monthly active users, a number that is constantly growing by the day. Its unprecedented popularity continues to provide tremendous marketing opportunities to early adopters.

However, for now, what you can market on TikTok is constrained by the term of use, with gambling being among the restricted industries on the social media platform. Fortunately, iGaming brands can still leverage social media’s power on Meta platforms such as Facebook and Instagram to promote lucrative deals like ICE Casino free spins for slot players.

So, save for the gambling niche; if you are selling a product or service or are a content creator who wants to expand your viewership, you can join the TikTok bandwagon. It is the best way to leverage the numerous opportunities to establish a presence and make your mark on the platform. With that in mind, one of the best ways to climb the marketing ladder on TikTok is creating trends, but don’t expect overnight success. Here’s a closer look into how you can do it.

What Are TikTok Trends?

Such trends encompass a series of widely circulated brief videos leveraging popular features, songs, sound effects, and/or hashtags. The platform witnesses the daily emergence of new ones, contributing significantly to TikTok’s status as one of the most captivating social media platforms.

Essentially, trends form a collective dialogue throughout the TikTok community. They open up ways for individuals to express themselves through diverse interpretations. Thus, brands seeking to participate in this ongoing conversation require a crucial understanding of this dynamic. Successful companies that triumph with the platform’s trends can seamlessly join feeds and become part of the community without appearing too salesy or polished.

Is Launching a Trend Difficult?

No. Starting a new trend on TikTok is relatively straightforward. The platform is designed to encourage creativity and user-generated content, so numerous tools and features help you express yourself. Despite having an easy startup process, achieving a successful trend isn’t as cut and dried. Naturally, the platform is conducive to creativity. But the sheer volume of content makes it challenging for any single video to stand out. Users with millions of followers make jokes about the secret of their success, attributing it to the combination of the three factors:

• Good timing;
• Creative approach;
• A bit of luck.

Typically, trends emerge from unique and engaging content that resonates with users. The algorithm amplifies videos that gain popularity, making them visible to a broader audience. As users engage with and replicate the content, your trend can quickly take off, creating a ripple effect across the community.

You’ll encounter fierce competition for attention, with millions of users vying for a spot on the coveted “For You” page. Breaking through the noise and capturing the attention of the audience requires a nuanced understanding of the platform’s dynamics and strategic content creation.

How to Start a New Trend on TikTok

Use no more time; utilize the steps below for success!

Use Hashtags

Hashtags stand out as the primary drivers of traffic on the platform. The app’s user engagement thrives on hashtag challenges, allowing users to create trending hashtags. Crafting a viral hashtag demands foresight, as it must be captivating and easily adaptable by users. So start by researching past trending hashtags for insights into successful campaigns. The #ShowYourParadise challenge implemented by Petit Biscuit is a compelling example. The campaign resulted in almost 8 million views and more than a thousand user-generated videos under a single hashtag.

Leverage Influencers

The prominence of influencer marketing agencies and platforms is on the rise, and the pervasive use of social media is becoming ingrained in daily life. Thus, brands are increasingly recognizing the significance of influencer marketing. Gen Z diversifies its social media engagement, and brands find it challenging to reach them. However, you can effectively target this demographic using social media influencers with established connections with the target demographic. Brands that align influencers trusted and respected by their audience can bring their visions to life.

Jump Into Challenges

TikTok challenges manifest in various forms, from dance routines to heartfelt messages. They captivate users with their organic, interactive, and fun nature. Encouraging fans to join in amplifies the potential for virality, especially when promoted across other social media platforms. Leveraging trending memes and challenges within advertising and entertainment efforts can enhance your visibility and engagement. Successful challenges often incorporate specific songs and hashtags.

Duet Chains

TikTok’s duet chain feature holds significant potential for successful campaigns. This element allows users to juxtapose their videos to foster duets or reaction videos. Combining the effect of influencers and the duet chain can help your brand swiftly access its target audience. This spurs prompt and enthusiastic participation from their followers. For instance, the #YouCanCry challenge utilizes a “duet chain” where influencers initiate emotional gestures. This cascaded into a powerful campaign for mental health awareness, generating one and a half million hashtag views and trending status on TikTok.

Take Your TikTok Game to the Next Level!

You’re missing out if you’re not leveraging TikTok trends for your brand. But it’s never too late, and you still have the opportunity to boost your enterprise. The above strategies can help you gain the most from trends, from enhanced brand visibility to a broader clientele.