A candle business is an excellent venture, but there are a lot of players in the market. You can’t just work with a few standard scents and packaging options. You need to put in a lot more effort to stand out from the crowd. So, the first thing you need is a unique selling proposition for your candles. This can be through unique stories behind each product, or through unique packaging ideas. 

Most of all, you need to focus on your marketing. If you don’t promote your candle business properly, you’ll get lost among the crowd. So, you should make your marketing strategy before anything else and work on your brand. There are a number of different ways you can do this. Here are a few to get you started. 

Make attractive marketing materials

You should have an array of attractive marketing materials prepared well before you even launch your business. These should capture people’s attention and show them what is unique about your brand. Use the small business templates on PosterMyWall to create website banners, social media posts, posters, and flyers. You can even make your labels using this tool. Save all your templates in one place using the tool’s folders. This will give you a repository to instantly pick things out from and customize according to the occasion. 

Offer seasonal scents

Scented candles are a great gift to give out. So, focus on seasonal marketing in order to maximize your sales. An excellent way to do this is through special seasonal scents. Before the holiday season rolls around, make sure you test out a few scents relevant to the season. For example, you can have pumpkin spice scented candles for fall, and firewood scented candles for the winter. For Christmas, you can do scents like peppermint or anything along a similar theme. You get the idea. 

Get the best out of this strategy by offering unexpected scents for different holidays throughout the year. Make sure the labeling and packaging of these candles reflects the theme as well. Then, ensure you offer gift packaging and sending options too. Market these seasonal candles through a themed campaign and have all the posts and ideas ready well before fall comes around. 

Highlight your founding story

Small businesses really benefit if they bring their personalities to the forefront. Put a face to your brand, and talk about the vision behind your brand. Showcase your inspirations, and talk about your journey as an entrepreneur. You can even make a short video and a timeline to help your audience fully visualize your story. 

This will personalize your brand, and help people connect with it. This will make your business stand out from generic candle businesses. 

Focus on ethical, eco-friendly products

You should make sure the materials you use are sustainable and ethically sourced. Otherwise, you’ll just be selling a generic big-brand candle without the low big-brand prices. So, you need to make sure your products offer something much better. 

These materials also improve the quality of your candles. Try to go for unique scents that are not just the regular coffee and vanilla options. Highlight the sourcing of your materials and make sure you market the fact that your candles are sustainable and ethically sourced. These matters are very important, especially with millennial and Gen Z audiences, which will be your main target consumers. 

Offer customization options

Customization options will really help you promote your candle business. Add a customization tab to your website, and also market this service on your social media pages. Let people know they can customize gift boxes, labels, candle jars, and much more. Showcase previous customization examples on your online marketing mediums, and make sure your audience knows they can get their own customizations done as well. 

This will help you offer unique selling propositions. People love to give personalized gifts which do not require too much effort. A customized set of scented candles with personalized labels and elegant packaging will do the trick. So, you should market a wide variety of such options as widely as possible. 

Run well-planned holiday campaigns

Cover all the bases in your promotional holiday campaigns. Run email marketing campaigns, social media campaigns, and also add banners to your website. This will get the word out as much as possible. Make sure your email lists and your demographic targeting are in place before you do this. 

These holiday campaigns should cover your special holiday options, any deals or discounts, and have a sense of urgency. Make sure people know that these options and deals are available for a limited time, so that they are more likely to click that Buy Now button. 

So, there are many ways you can promote your candle making business. A lot of them have to do with the product itself, so make sure you focus on what you offer, and double down on the marketing efforts.